NPO 3FM - Serious Request

For several years now, I’ve had the privilege of creating the audio branding for 3FM Serious Request. The annual fundraising event where 3FM DJs lock themselves in the Glass House to raise money for a good cause. Each edition calls for a unique and emotionally resonant sound that amplifies the energy of the campaign across radio, television, and online platforms.

For the 2024 edition, supporting Metakids, I delivered:

• A series of radio beds and imaging for use throughout the 24/7 live broadcast
• A full TV audio package, including the main leader, underscore, transitions, and supporting elements for daily televised updates
• A consistent and recognizable sonic identity tailored to the urgency and spirit of the event

This year, the event took place in Zwolle, from December 18–24, with DJs Barend van Deelen, Sophie Hijlkema, and Wijnand Speelman broadcasting around the clock to raise money for Metakids.

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